One of the leading entertainment sponsorship brands, Pepsi has unveiled a new bold global campaign celebrating culture with pop and fizz of the irresistible cola.
The campaign featires the world’s most adored, across football and music entertainment.
They including Leo Messi, Paul Pogba, Shanice Van De Sandem and Jadon Sancho. Global superstar Becky G and Pepsi Nigeria ambassador and two-time Grammy-nominated Afro-beat superstar, Burna Boy, complete the cast.
This year’s global football campaign in support of the UEFA Champions League partnership is led by a high-energy film, ‘Fizz to Life,’ that showcases epic football skills set to a custom music track, ‘Rotate,’ created for the campaign by Becky G and Burna Boy.
The Creative experiments with a quick-fire storytelling style from beginning to the end showcases how Pepsi football breaks the bubble of the 90-minutes game.
Commenting on the new Pepsi campaign, National Marketing Manager, Seven-Up Bottling Company, Mr Segun Ogunleye said:
“The bold new Pepsi Fizz global campaign provides Pepsi Nigeria with a great platform to engage our consumers on two key passion points of music and football. In tandem with our consumer-centric policy, we will continue to give the Nigerian consumer a great experience of enjoying his refreshing Pepsi while watching the UEFA Champions League matches.”